February 29, 2008

Liquor on Department Stores' Shelves

Punjab Govt. has taken some radical changes in its Excise policy regarding sale of liquor. Foremost is that IMFL and imported liquor may be sold from large stores having an annual turnover of above Rs.100 crores. Annual licence fee has been fixed at Rs. 75 lakhs. ( Licence category - L2C ).

For Punjab Medium Liquor ( Non IMFL) category , pouches have been introduced. A pouch would contain 100ml , priced around Rs. 13. At times tipplers may not want to buy a whole pint ( 180 ml ), then pouches like shampoo sachets, would come in handy.

The Govt. has , also , decided to fix the maximum retail price ( MRP ) this time to check any over charging.

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